Introduction
The luxurious shoe’s brand “Pedro Garcia” is launching its Double 11 camplaign across Chinese social media.
The campaign logo was designed based on the idea of “11.11”, which is one of the most popular shopping festivals (the same as “Black Friday'') held every year on the 11th of November in China. The double 11 were designed to look like pillars of an architecture, indicating the door is always opened for Chinese customers and delivering a premium but accessible style for the customers.
Below are some posts and banners displaying on Weibo, Red and Tmall banners.
The campaign logo was designed based on the idea of “11.11”, which is one of the most popular shopping festivals (the same as “Black Friday'') held every year on the 11th of November in China. The double 11 were designed to look like pillars of an architecture, indicating the door is always opened for Chinese customers and delivering a premium but accessible style for the customers.
Below are some posts and banners displaying on Weibo, Red and Tmall banners.
My role
Campaign logo design, social posts and banner design.
KOL posts on Red with designed templates for Double 11 campaign
