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Introduction
My role
Therabody is a world-leading percussive therapy massage devices. They would like to launch a campaign in China.

I’m resiponsible for the teaser, digital campaign key visual, OOH and social retainers.

The main key visual
OOH
I created the OOH when Christiano Ronaldo became the ambassador for Therabody.


Teaser Campaign - The Gym Leaders

My role 
The idea of using manga as part of the teaser campaign triggered curiosity for poeple to engage in the  stretch course and get to experience the products in person at the gym. These posteres below were displayed in different gyms across China.

Art direction and suggestions for the manga characters and styles
Manga poster design




Footer
The footers were designed to use acorss different social platforms in China.