PTO for all
Intro
Expedia launched the "PTO for All" campaign. It promotes work-life balance and encourages people to use their paid time off to explore the world.
My role
Design lead
From participating in concept development and storytelling to sourcing photographers and photography works, and liaising with photography agencies, from storyboards and animations. I was involved in every step.
From participating in concept development and storytelling to sourcing photographers and photography works, and liaising with photography agencies, from storyboards and animations. I was involved in every step.
The digital OOH outcomes
It was launched at London Heathrow Terminal 5, New York JFK Airport, and Moynihan Train Station as part of the campaign, a joint initiative by Expedia, the Budapest Tourism Board, Visit Palm Springs, and Australia's Northern Territories.
Given the many partners, I helped create dozens of OOH ads, which are now all displayed. Seeing the results of my work showcased in various parts of the world makes it all worthwhile.
Given the many partners, I helped create dozens of OOH ads, which are now all displayed. Seeing the results of my work showcased in various parts of the world makes it all worthwhile.
Result in real life
They were live and result was really well. Many people have shared the OOHs’ pictures on social media. Traffic has been tracked for improvement.
Dominican Republic x Expedia
Introduction
Expedia and the Dominican Republic collaborated on a campaign to promote the Dominican Republic as a top travel destination. As part of the campaign, two out-of-home (OOH) ads were to be displayed at the Atlanta Hawks studio. The challenge was to represent Expedia's brand and storytelling while ensuring the Dominican Republic was satisfied with the imagery and narrative.
My role
Design lead
I began by sourcing high-quality images and working closely with a photography agent to align the visuals with the campaign's story. This was followed by developing storyboards and motion elements for the final execution.
I began by sourcing high-quality images and working closely with a photography agent to align the visuals with the campaign's story. This was followed by developing storyboards and motion elements for the final execution.
The grids
