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Introduction
As a Design Lead, I led the end-to-end design of a destination website for the Canary Islands — transforming strategic business needs into an immersive digital experience. From initial partner workshops to define goals and audience insights, I developed the creative concept, curated visual assets, and designed a visual appealing and user-first website that captured the unique spirit of the islands. I collaborated closely with a development agency to bring the design to life with smooth implementation, and also provided art direction across social media to ensure a consistent, engaging brand presence across channels.

Full website here: https://canaryislands.expedia.com/
The wedsite display